Generation Now Youth Festival for Central America

Published on 4 May, 2017 by Glasswing

David Guetta, Chino y Nacho, and NERVO join Generation Now youth festival for Central America


David Guetta, Chino y Nacho, and NERVO join Generation Now (GenNow Fest), the first major festival in Central America to inspire, celebrate and empower youth to champion change in the region.


“I am thrilled to be participating in Generation Now Festival, my only performance in Central America this year.  I truly believe that this is a generation of change, a generation that will inspire, the generation that will fulfill the potential of these beautiful countries. Music has the power to unite. Let’s all unite on the dancefloor,”

David Guetta.


GenNow Fest, taking place on November 11-12, 2016, in San Salvador, will bring youth together with local heroes, community leaders, among others, to focus positive attention to the region. The aim is to empower youth to be active agents of change in their communities and encouraging them to do so now. Approximately 35,000 Central American youth are expected to attend the festival, which will offer a youth forum, an arts and culture center, sports and recreation arena, tech village, among other ways to excite and engage youth to get involved.


“It’s an honor and joy to count on artists like David Guetta, Chino y Nacho, NERVO, and others to inspire and benefit Central American youth. We are convinced that with this event and their performances, we will generate greater educational and development opportunities for the communities in which we work,” said Celina de Sola, co-founder and vice president of programs at Glasswing International. “All proceeds of GenNow Fest will go to youth programs in public schools in Central America through Glasswing International.”


Other personalities in attendance include: Fernando Palomo, ESPN commentator, Maickel Melamed, long distance runner and motivational speaker, Chico Brenes and Monica Torres, pro skateboarders, and Stimpy, Salvadorean breakdancer. In the spirit of the festival, MTV Latin America will be presenting one of the artists with their prestigious MTV Chiuku Award, which recognizes celebrities who are committed to improving their communities as “Agents of Change.”


Glasswing International joins the United Nations Global Compact

Glasswing joins the United Nations Global Compact— the world’s largest corporate social responsibility initiative—with over 12,000 members globally who are committed to supporting principles that protect and respect human rights, labor rights, the environment, and anti-corruption practices within business operations. Glasswing’s CEO, Ken Baker, recently co-hosted a Local Networks webinar with UNGC. By joining the Global Compact, Glasswing is reinforcing its commitment to work alongside business to catalyze sustainable social change. Our membership to the UN Global Compact highlights our successful partnerships with business as well as promotes those partnerships on a global stage.